Ana C. Echols | Copywriter
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That's My Magic

Everyone knows Walt Disney World is the Most Magical Place on Earth. But to its Annual Passholders, the park means much more than that. More than we ever expected.

That’s My Magic

Everyone knows Walt Disney World is the Most Magical Place On Earth. But to its Annual Passholders, the Park means much more than that. More than we ever expected.

 

Movie Posters

The campaign kicked off with a search for stories from real Annual Passholders. Having picked nine, we transformed their stories into larger-than-life movie posters. Each full of hidden easter eggs teasing their favorite attractions and memories.

TV + BTS (Web Content)

Radio

Written Stories